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  • Emart's Creative QR Code Campaign

    Blog
    8 May 2012 | 5:42 pm
    Emart  just recently launched a very creative QR Code campaign to increase sales during lunch hours (12pm to 1pm). To kick off "The Sunny Sales" campaign, Emart placed QR Codes all over the city of Seoul. This might not seem very creative compared to other QR Code campaigns but Emart included two key elements making their campaign stand out from the rest.  The QR Codes that Emart Placed where very visible and had a clear call to action. In addition, the QR Codes were creatively designed so they could only be scanned when the sunlight hit them between the hours of 12pm and 1pm. How…

  • Two Tips for Developing a Creative QR Code Campaign

    Blog
    15 May 2012 | 2:39 pm
    QR Codes are a great way to personally connect to your customers. However, with the growth of companies using QR Codes in their marketing materials and campaigns how do you stand out from your competition? Well, today I have two examples that will hopefully get your creative juices flowing on how to develop a creative and engaging QR Code campaign.   First off, the physical QR Code that your customers will scan with their smartphone is not limited to being printed on a piece of paper. A QR Code can be created from just about anything that can live in our three-dimensional world. Box’s…

  • Two Tips for Developing a Creative QR Code Campaign. The video below is just par...

    Microsoft Tag's Facebook Wall
    Microsoft Tag
    15 May 2012 | 2:48 pm
    Two Tips for Developing a Creative QR Code Campaign. The video below is just part of our latest blog post that you can find here --> http://su.pr/4F0wQI - ElliottBox project spacevimeo.comTo advertise our Box project space, we created a 3D expanded QR code in perspective which is only readable from one point. At this point all the individual elements align to form a 2D QR code on the screen of your smart phone. The QR reader then leads…

  • Facebook Allows User To Pay To Promote Their Own Posts [Headline]

    PSFK
    16 May 2012 | 5:00 am
    New 'highlight' feature lets users pay to make their updates more prominent for their friends.
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    Blog

  • Two Tips for Developing a Creative QR Code Campaign

    15 May 2012 | 2:39 pm
    QR Codes are a great way to personally connect to your customers. However, with the growth of companies using QR Codes in their marketing materials and campaigns how do you stand out from your competition? Well, today I have two examples that will hopefully get your creative juices flowing on how to develop a creative and engaging QR Code campaign.   First off, the physical QR Code that your customers will scan with their smartphone is not limited to being printed on a piece of paper. A QR Code can be created from just about anything that can live in our three-dimensional world. Box’s…

  • Emart's Creative QR Code Campaign

    8 May 2012 | 5:42 pm
    Emart  just recently launched a very creative QR Code campaign to increase sales during lunch hours (12pm to 1pm). To kick off "The Sunny Sales" campaign, Emart placed QR Codes all over the city of Seoul. This might not seem very creative compared to other QR Code campaigns but Emart included two key elements making their campaign stand out from the rest.  The QR Codes that Emart Placed where very visible and had a clear call to action. In addition, the QR Codes were creatively designed so they could only be scanned when the sunlight hit them between the hours of 12pm and 1pm. How…

  • Timberland and Microsoft Tag

    3 May 2012 | 12:18 pm
    When you think quality 2dbarcode marketing a brand commonly associated with rugged boots might not be your first thought however, Timberland is doing just that. Timberland has been using Microsoft Tag and QR codes for quite some time now and they’re doing a great job executing their campaigns. What make them different? Personally I think it’s their approach. “The goal of the QR code is to drive consumer engagement but also deliver a utility,” said Brian McGovern, senior manager of North America marketing at Timberland, Stratham, NH. Instead of implementing 2dbarcodes into their…

  • NFC Goldberg Machine

    1 May 2012 | 12:55 pm
    Timo a director, designer, researcher or as one could say a jack of all trades, developed an interesting project called Nearness. Timo was focusing on proximity, one of the essential properties of Near Field Communication (NFC). Instead of where most devices require touch interaction that so many of us are accustomed to, NFC requires only proximity.  To demonstrate this Timo created a Goldberg machine where touch was limited to couple of instances.  

  • Know your demographic

    27 Apr 2012 | 1:11 pm
    Smartphone adoption is greatest between the ages of 25 to 55. Why? The past/current prices of smartphones are significantly higher than feature phones and users between the ages of 25 to 55 have the available disposable income to purchase these pricy gadgets.  However, in the near future, research predicts that prices for smartphones will start to decline and smartphone penetration will increase up to 50% with teenagers and adults ages 45 to 64 will see a comparable increase.     So, what does this all mean? There’s the obvious, content consumption will grow to match the…
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  • Two Tips for Developing a Creative QR Code Campaign. The video below is just par...

    Microsoft Tag
    15 May 2012 | 2:48 pm
    Two Tips for Developing a Creative QR Code Campaign. The video below is just part of our latest blog post that you can find here --> http://su.pr/4F0wQI - ElliottBox project spacevimeo.comTo advertise our Box project space, we created a 3D expanded QR code in perspective which is only readable from one point. At this point all the individual elements align to form a 2D QR code on the screen of your smart phone. The QR reader then leads…

  • A sundial #qrcode campaign increases sales by 25% http://su.pr/5KeQMV pretty cre...

    Microsoft Tag
    8 May 2012 | 5:46 pm
    A sundial #qrcode campaign increases sales by 25% http://su.pr/5KeQMV pretty creative campaign if you ask me - Elliott Emart Sunny Sale Campaign - 3D Shadow QR Codewww.youtube.comLet's give people a unique lunch shopping experience. To install a shadow QR code, using the sunlight and shadow that works only from 12pm to 1pm Planning Ch...

  • Timberland is doing some great implementations of Tag and QR codes. The video be...

    Microsoft Tag
    3 May 2012 | 12:24 pm
    Timberland is doing some great implementations of Tag and QR codes. The video below is one of their back end experiences after a customer scans the code. For more details on what they're doing right check out my new blog post http://su.pr/3K9VTH - ElliottHow tough are Timberland Helcor Boots?www.youtube.comThanks for scanning the QR code. Ramsey (@rm) demonstrates how tough the Helcor boots are. Buy them: http://shop.timberland.com/product/index.jsp?productId=1...

  • NFC Goldberg Machine http://su.pr/1cx2nM SAY WHAT? - Elliott

    Microsoft Tag
    1 May 2012 | 12:59 pm
    NFC Goldberg Machine http://su.pr/1cx2nM SAY WHAT? - Elliott Nearnessvimeo.comNearness explores interacting without touching. More here http://www.nearfield.org/2009/09/nearness and here http://berglondon.com/blog/2009/09/15/nearness/

  • Good recap on how Lay's is using mobile video to drive social engagement - Elliott

    Microsoft Tag
    30 Apr 2012 | 12:59 pm
    Good recap on how Lay's is using mobile video to drive social engagement - Elliott Lays relies on mobile video to drive social engagement - Mobile Marketer - Videowww.mobilemarketer.comLays is looking to increase its social presence by running mobile video ads within Hulus iPhone application that leads consumers to its Facebook page.
 
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